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Case Study Resources

Presenting: NFT Sponsorships

This program has been discontinued. Information below kept for historical purposes.

The “Name My Desk” NFT confers upon you the exclusive naming rights to my desk for up to two full weeks (14 consecutive days). During this period, my desk will be known as the “{{Recognition Name}} Desk” in all official publications. As a bonus, I may feature the recognition name of the current NFT holder in the DPP LinkedIn Live series as well as in other social media posts. Here is what the recognition plaque looks like:

I will make every effort to display a daily photo of my desk at this URL.

The main innovation over a regular sponsorship is that after you’ve used your sponsorship, you can resell the NFT to pass on the rights to another person! A portion of every sale will benefit the Donor Participation Project.

How the NFT Sponsorship Works

  1. When you buy the NFT on, a secret passcode will unlock. Email me with the passcode and the recognition name that you want displayed.
  2. If I am unable to verify that you are the owner of the NFT, I may ask that you jump on a screen share with me so you can show me the NFT in your wallet.
  3. You can then provide a {{Recognition Name}}, which I will print and will be displayed on my desk for up to 14 consecutive days, or until you sell the NFT.
  4. I reserve all rights to determine whether your {{Recognition Name}} is appropriate and may decline to add the one you suggest or ask that you suggest another one. Typically, recognition names should be a company or a person’s name.
  5. If at any time and for any reason I am unable to continue to display your name on my desk, your desk will still be known as the “{{Recognition Name}} Desk” for the agreed-upon time period. If the program is ever discontinued, I will post the news on this web page. I strongly suggest that you visit this web page to view the current status of the program.
  6. After you’ve benefitred from your sponsorship, you can resell the NFT to pass on the rights to another person. A portion of every sale will benefit the Donor Participation Project.

Value proposition

This naming opportunity may be especially valuable to you right now if you:

  • Believe strongly in the mission of the Donor Participation Project and want to support it. Every NFT purchase supports the Donor Participation Project.
  • Believe that the increasing awareness and reach of the Donor Participation Project (0 to 1,000+ DPP members and doubled number of LinkedIn followers in year 1; accepted in LinkedIn Creator Accelerator; planning first conference in the Spring of 2022) will make these sponsorship rights more valuable in the future. In this case, the rational behavior is to purchase the NFT right now, at any price.
  • Operate a business that would benefit from reaching the Donor Participation Project’s audience of thought leaders in nonprofit fundraising.
  • Have some cryptocurrency, already own too many make-believe sneakers or gorillas, and want some recognition of your accomplishments in the real world.

Case Study Donor Participation Project

W&M’s Successful Donor Participation Strategy

Video only available to Donor Participation Project members.

This session has passed. DPP members can access a video recording, slides, and other materials shared by the presenter. We also hold a small group discussion the week after every presentation for further discussion and networking! Make sure to sign up here to get access.

Matthew Lambert, CEO, William & Mary Foundation, and Dan Frezza,  Associate Vice President for Strategic Operations & Annual Giving guided a Donor Participation Project session on the details of their successful alumni giving participation strategy during their last campaign.

Some interesting takeaways were:

  • Every donor interaction mentioned the three campaign goals of increasing alumni engagement, increasing alumni giving participation, and reaching the campaign’s dollar goal.
  • They exploded their alumni engagement from about 10,000 touchpoints with alumni per year at the start of the campaign to over 30,000 by the last year of the campaign.
  • They grew their Class Ambassadors program from 200 to over 800 volunteers.
  • Their Giving Day also grew exponentially, and they viewed it as both an engagement and giving participation opportunity.
  • Leadership (President, Board, VP Advancement) must make participation a priority.
  • It is not a matter of either raising given dollar amounts OR achieving a participation goal, it has to be seen as giving AND participation.
  • Success requires a broad-based focus, across campus.
  • Diversification of the donor base is key (i.e. women in philanthropy, underrepresented populations).
  • The main indicators of giving habits are: giving history, consistency, frequency, and gift amount.
  • You must choose one among these three high-level goals: Retention, Reactivation, Acquisition. It will most likely be Retention.
  • With Reactivation, time is not on your side. After 5 years, donors are as likely to come back as a non-donor.
  • In the Acquisition bucket, newly graduated students were an important source of growth.
  • Key drivers of their success were: increased retention (year over year giving), increased gift frequency (within a year), stewardship of good behavior (i.e. consecutive giving society).

Learn more about the Donor Participation Project and sign up here.

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