Is there in the USA any commonly acepted KPI or ratio in reference to objectives to be achieved annually by each fundraiser e.g at a University?
My understanding was that you should aim for 3x the salary sometime between year 2 and 3 (it takes time to build relationships).
Of course, just hiring a gift officer and expecting this to happen automatically is folly. Does the board support development? Are you giving the gift officer the systems and tools they need? Is there a good enough prospect list?
Knowing how to be an excellent major gifts officer doesn’t mean you know how to build a development operation.