Should I launch a newsletter for our org on LinkedIn?
I’m hoping to connect with others who have expanded their email newsletter program to the LinkedIn newsletter platform.
Our social cause org has a decent following on LI after some pretty focused efforts on my part to grow us in that space. Is adding the newsletter component a logical and beneficial step in our communications to that audience, or should I skip the effort and continue to pivot all attention back to our website and traditional newsletter sign-ups?
If you already have the content and can repurpose it with a few little tweaks, that sweetens the deal. If you’re creating original content just for a LI newsletter, hmmm, depends on staffing resources!
A LinkedIn newsletter has some important benefits. The first issue you send generates an invitation to subscribe to all your account followers. This only happens for the first issue, so if you don’t many followers I would work on increasing that number by actively using the invite function and asking your volunteers to do it too.
After that, every issue gets emailed to your subscribers. They don’t get a lot of traction on LinkedIn but people do read them. If you have a regular newsletter, or content you’re creating for other channels it’s a great way to get more distribution. Of course, it’s “one more thing to do…” Good luck!
Great insight about the limited opportunity to invite people to subscribe. Thank you.
I am a marketing team of ONE…lol..but I do know from working across multiple platforms already that I can repurpose content – so perhaps this is still worth pursuing.