behavioral science – Donor Participation Project https://joindpp.org Thu, 30 Jul 2020 17:21:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/joindpp.org/wp-content/uploads/cropped-DPP-1.png?fit=32%2C32&ssl=1 behavioral science – Donor Participation Project https://joindpp.org 32 32 202639911 Emotion-Based Fundraising May Not Work In the Long Run https://joindpp.org/emotion-based-fundraising-may-not-work-in-the-long-run/ https://joindpp.org/emotion-based-fundraising-may-not-work-in-the-long-run/#respond Sun, 26 Jul 2020 01:37:53 +0000 https://joindpp.org/?p=140303 This article is not about fundraising and yet it answers some good fundraising questions.

Why Triggering Emotions Won’t Lead to Lasting Behavior Change
An article on behavioralscientist.org on why behaviors based on emotions do not last.

Why giving days and other giving events work and why they sometimes struggle to retain the new donors they generate.

Why the design of your gift form (online or paper) is more important than you think.

Why we should think about defaulting to monthly giving.

Why we should consider the global effect on fundraising capacity of our decisions, not just how many dollars the next letter will raise.

Recommended read.

]]> https://joindpp.org/emotion-based-fundraising-may-not-work-in-the-long-run/feed/ 0 140303