Nonprofit organizations often struggle with the challenge of attracting and retaining qualified fundraising staff. As discussed by experts in a recent podcast, the nonprofit sector needs to strengthen its “talent pipeline” by investing in training programs and career pathways for development professionals.
With demand far outpacing supply, nonprofits must compete for experienced fundraisers. At the same time, they need to bring on junior staff and help them develop expertise. This requires offering competitive pay and benefits, as well as opportunities for mentorship and professional growth.
Mid-level staff, in particular, need support to progress in their careers. Nonprofits should create clear job tracks with titles and salary bands that allow fundraisers to advance from manager to senior manager to director and beyond. They must also budget for ongoing learning and skills development. This could include programs for obtaining CFRE certification, as well as memberships to industry organizations.
For new college graduates and career-changers, nonprofit internship and fellowship programs are key. Organizations should collaborate with universities to provide field experience for students and new professionals. While interns require supervision, they also bring enthusiasm and help build the talent pipeline.
To improve the fundraising profession overall, nonprofits must advocate for more formal training programs. A master’s degree in nonprofit management, for example, should include coursework in development and donor relations. Continuing education programs are also needed for mid-career professionals.
By investing in people, nonprofits can equip themselves with the talent and skills required to boost donor participation rates over the long run. With a coordinated effort across organizations, the nonprofit sector can strengthen its professional pipeline and better achieve its mission. Overall, nonprofit fundraising success starts with the education, experience, and expertise of development staff.
View the full recording of this session in our Resource Library.