Nor West Cap is a nonprofit organization that has served low-income individuals and families in New Jersey for 56 years. While Nor West Cap receives government funding, private donations are critical to helping the organization fulfill its mission to create meaningful opportunities and lasting change in people’s lives.
Heather Thompson, chief development officer at Nor West Cap, explains that private donations allow the organization to support people who struggle but don’t qualify for government assistance.
“There are so many people who are not technically living below the poverty line, but they are living paycheck to paycheck. And all it takes is one unpaid sick leave to send that person spiraling into crisis. Private dollars allow us to serve those people and families, keeping them in their homes with food on the table,” she says.
Donations also give Nor West Cap the flexibility to start new programs and initiatives to better serve participants. For example, last year Nor West Cap created a new engagement program where staff work closely with participants to connect them to all the resources they need. The program helped thousands of participants achieve more of their goals by accessing multiple Nor West Cap services. “It was private donations that supported that new approach and initiative,” Thompson notes.
For nonprofit fundraisers, the message is clear: private donations change lives. At Nor West Cap, donations provide emergency assistance for families in crisis, help working families living on the edge build resilience, and enable innovative programs that connect people to opportunities. While government funding supports some critical services, private philanthropy fills gaps and powers new solutions.
Every contribution makes a difference in empowering people and strengthening communities. That is why people should give to Nor West Cap—to be part of creating hope, opportunity and lasting change in New Jersey. Donations have real impact, and together, givers and nonprofits can accomplish great things.
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