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Donor Participation Project

Donor-Focused Communication

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It’s not about you. It’s about the donor.

​Are your communications connecting with your donors or ending up in the literal or virtual recycle bin? Join us as Debbie Meyers shares a brisk top ten list of ways to make your appeals, acknowledgments and emails more donor focused and more effective. 

​As Chief Inspiration Officer for EDiT!, Debbie Meyers helps advancement professionals find that spark of inspiration in their writing. Learn more about her and her work on her website.

About: The Donor Participation Project (DPP) convenes fundraising professionals who are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016). 

​We believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

Discuss this Topic and Learn with Your Colleagues During our August 17 Lunch Analysis

  • ​This event will take place over Zoom.
  • ​The session will be recorded and accessible post-event for DPP members only.
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Conferences Donor Participation Project

International Videogaming Giving Day

Join the International Videogaming Giving Day to showcase your nonprofit, engage your community, and attract diverse groups to your org!

BREADTH: Two thirds of people in the US play video games.

PHILANTHROPY: Gamers and streamers raise millions of dollars for nonprofits every year!

WHEN: On November 15, 2022, the US National Philanthropy Day

Interested? We’ll provide you with everything you need to learn about video game, streaming, and esports fundraising. We’ll give you tools, training, and info to invite your community to the event.

Here are some of the nonprofits that have already expressed interest:

We expect over 100 participating nonprofits. Don’t miss out!

Want to learn more? Here’s how it works

  1. Join the waitlist for the National Videogaming Giving Day on 11/15

    1. Each nonprofit will choose one or multiple champions among their staff. No prior gaming knowledge required! Champions will receive training over the month of September through this course: Level Up your Gaming Fundraising
    1. Nonprofit champions will compete against each other in a fun, family-oriented game. They will be able to win donations for their nonprofits in different categories 
    1. Invite your entire community to cheer your champions along. If you want to, you’ll be able to invite them to make gifts to your nonprofit through your preferred channel.

    What’s in it for my nonprofit? 

    • Capacity building and professional development: learn about this new way to engage and fundraise
    • Engage your donor community in a new and exciting way through this national event 
    • If you decide to, invite them to support you on your nonprofit’s streaming page
    • Join a nationwide event with wide visibility and a built-in audience

    Nonprofit champions will have a chance to win donations for their nonprofit based on how they do in the fun, family-oriented game we’ll be playing.

    FAQ

    Is there a cost for charities to participate?

    The Videogaming Giving Day is open to all nonprofits at no cost. The 4-week course has a $150 fee to pay our speakers. If your org doesn’t have a professional development budget, there are full scholarships available.

    Does the charity select staff to participate as a video gamer or do we recruit donors?

    The course is designed to teach fundraisers about gaming, but you can certainly recruit a donor to be your champion for the giving day (and have them go through the course too).

    You shared a link for a 4-week training on this topic. Is this a resource or a must do?

    The course is optional.

    How do charities recruit participants?

    We’ll give you assets (social media/email) to invite your community to join your champion’s stream during Videogaming Giving Day.

    What is the prize money and who is offering it? Do we also get the opportunity to raise funds in addition to the prize money?

    We’re finalizing details on prize categories and amounts, which will be offered by sponsors. Winners of the tournament will be able to designate a nonprofit to receive the donations.

    What resources are needed from our end to make this successful?

    It can be as simple as having a staff member go through the course and learn the tools, most of which are free.

    If you’d like to fundraise during the Videogaming Giving Day, you can use your own giving platform. You will also learn how to use some of the giving platforms most commonly used by streamers/gamers.

    About

    This is an initiative of the Donor Participation Project, a community of 1,800+ fundraisers who meet monthly to increase the number of people giving to nonprofits.

    Categories
    Conferences

    Level Up your Gaming Fundraising (September 2022)

    Do you want to grow your skills by learning about gaming, esports, and streaming fundraising?

    ​In 2021, gaming fundraisers raised millions for nonprofits. And the amounts are growing every year!

    As a professional fundraiser, do you believe you have a duty to learn about this brand-new way of fundraising?

    ​Whether you’re a gamer or not, learn how to raise funds for your organization with this practical, hands-on course.

    ​Join gaming experts April StallingsKirk SchmidtDiego Scharifker, and Marcus Howard and the Donor Participation Project community over four weeks to learn to leverage gaming as a powerful engagement, community-building, and fundraising tool for your nonprofit.

    ​As part of the course, you will be playing a real gaming tournament with your colleagues!

    Scholarships are available. Please apply here.

    Team signups and invoicing. Please contact louis@marktlab.com if you want to register more than one team member at a time and for other billing/invoicing needs.

    Reserve My Spot Now

    Week 1 – The Basics of Gaming and the Esports Industry

    September 9, 2022 at 1pm ET

    ​with April Stalling, Gaming and Influencer Community Manager at Make-A-Wish International

    ​Learn the basics of gaming and the gaming/esports industry. Who plays video games? How many people? Are there constituents in your community that are gamers?

    • ​Get practical tips and sector-wide knowledge to evaluate gaming engagement and fundraising as a tool at your nonprofit.
    • ​Learn about the gaming ecosystem and different types of games.
    • ​Understand the different platforms.
    • ​Set up to start playing video games with others!
    • ​Gain familiarity with the tournament game 
    • ​You will be asked to play one game before week 2. This can be done on many platforms, including PC, Mac, Android and iPhone.

    Reserve My Spot Now

    Week 2 – Streaming and Community Tools

    September 16, 2022 at 1pm ET

    ​with Kirk Schmidt, Product Manager, Wisely

    ​This session will teach you how to share your game with others and enjoy safe group conversations with your community.

    • ​Stream your game to the Internet (Twitch, Facebook, and many other platforms!).
    • ​Streaming tools: Restream, OBS, Stream Elements.
    • ​Discord: your gamer community’s gathering place.
    • ​Moderating your stream. Make sure your community has a safe, enjoyable time playing together.

    Reserve My Spot Now

    Week 3 – Engagement and Fundraising through Gaming

    September 23, 2022 at 1pm ET

    ​with Diego Scharifker, Corporate Development Officer – Gaming Partnerships at The USO

    and Dan Long, Community Manager, Content Creation, St. Baldrick’s Foundation

    ​Fundraise with your gaming community. Learn fundraising strategies and tactics for peer-to-peer, corporate, and celebrity streamer fundraising.

    • ​Fundraise with your gaming community. How to set up and leverage Tiltify and other donation platforms
    • ​Fundraising tactics (i.e. stretch goals and special tasks) and incentive design for both streamers and donors
    • ​How to plan a gaming peer-to-peer campaign
    • ​Recruiting (popular) streamers that will activate YOUR community
    • ​Leverage corporate partnerships

    Reserve My Spot Now

    ​Week 4 – Game Time!

    September 30, 2022 at 1pm ET

    ​with Marcus Howard, CEO at MetArena

    ​It’s game time! Compete with fellow fundraisers all over the world in an esports tournament.

    ​If you win, you obtain glory and a chance to designate donations from our sponsors to the nonprofit of your choice.

    ​Everybody else will join the official DPP stream and cheer their favorite fundraiser to victory.

    Reserve My Spot Now

    ​With thanks for the support of these forward-looking organizations

    Regroup Media

    GoldRush RP

    Categories
    Donor Participation Project

    Fundraising Leadership Skills with Craig Evans (7/12/22)

    Join Craig Evans, Associate Dean, Development and External Relations at the Johns Hopkins University School of Education.

    Are you a fundraiser new to a leadership role? Being a leader is a different set of skills. Craig will discuss some ways to build a great culture and team and give you some ideas on how to implement them.

    About: The Donor Participation Project (DPP) convenes fundraising professionals who are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016). 

    We believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

    Discuss this Topic and Learn with Your Colleagues During our July 12 Lunch Analysis

    • This event will take place over Zoom.
    • The session will be recorded and accessible post-event for DPP members only.

    Sign Up

    Enter your email now to join any of our learning & discussion sessions and access past materials:

    Join this event

    We will only use your email for information about the Donor Participation Project and will never share your information with anyone else. See our culture and values.

    Categories
    Donor Participation Project

    Fundraiser’s Pep Talk with Kenna Barrett & Presenting DPP Intro Club! (6/15/2022)

    This session has passed. Join the Donor Participation Project to get access to a video recording, upcoming sessions, and other benefits.

    Join Kenna Barrett, incoming Chief Development Officer for the UMD University Libraries, for a conversation on the inner game of fundraising.

    Need a Pep Talk? How to handle even the most challenging fundraising interactions

    Whether you’re an introvert, an extrovert, or in between, sometimes our brains get in the way of our own progress as fundraisers (and as human beings). In this talk, Kenna shares some of the techniques that she has adapted from neighboring fields to position yourself for success.

    We will also be presenting the DPP Intro Club! A way for you to meet fellow DPPers 1:1 for networking, career advice, or just sharing common challenges.

    About: The Donor Participation Project (DPP) convenes fundraising professionals who are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016). 

    We believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

    Discuss this Topic and Learn with Your Colleagues During our June 15 Lunch Analysis

    • Before this session, please review Kenna’s articles in Fairygodboss and NonprofitPRO
    • This event will take place over Zoom.
    • The session will be recorded and accessible post-event for DPP members only.

    Sign Up

    Enter your email now to join any of our learning & discussion sessions and access past materials:

    Join this event

    We will only use your email for information about the Donor Participation Project and will never share your information with anyone else. See our culture and values.

    Categories
    Donor Participation Project

    Video Marketing for Fundraisers (5/18/2022)

    This session has passed. Join the Donor Participation Project to get access to a video recording, upcoming sessions, and other benefits.

    If you want to use more video in your fundraising, join David Phu for a brief presentation and conversation on what you should be thinking about.

    (Sneak peek: videos that work don’t require a huge production budget!)

    About: The Donor Participation Project (DPP) convenes fundraising professionals who are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016). 

    We believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

    Discuss this Topic and Learn with Your Colleagues During our May 18 Lunch Analysis

    • Please connect with David on LinkedIn and review his latest posts so you are familiar with his general philosophy on video for nonprofits.
    • This event will take place over Zoom.
    • The session will be recorded and accessible post-event for DPP members only.
    Categories
    Case Study Resources

    Presenting: NFT Sponsorships

    This program has been discontinued. Information below kept for historical purposes.

    The “Name My Desk” NFT confers upon you the exclusive naming rights to my desk for up to two full weeks (14 consecutive days). During this period, my desk will be known as the “{{Recognition Name}} Desk” in all official publications. As a bonus, I may feature the recognition name of the current NFT holder in the DPP LinkedIn Live series as well as in other social media posts. Here is what the recognition plaque looks like:

    I will make every effort to display a daily photo of my desk at this URL.

    The main innovation over a regular sponsorship is that after you’ve used your sponsorship, you can resell the NFT to pass on the rights to another person! A portion of every sale will benefit the Donor Participation Project.

    How the NFT Sponsorship Works

    1. When you buy the NFT on OpenSea.io, a secret passcode will unlock. Email me with the passcode and the recognition name that you want displayed.
    2. If I am unable to verify that you are the owner of the NFT, I may ask that you jump on a screen share with me so you can show me the NFT in your wallet.
    3. You can then provide a {{Recognition Name}}, which I will print and will be displayed on my desk for up to 14 consecutive days, or until you sell the NFT.
    4. I reserve all rights to determine whether your {{Recognition Name}} is appropriate and may decline to add the one you suggest or ask that you suggest another one. Typically, recognition names should be a company or a person’s name.
    5. If at any time and for any reason I am unable to continue to display your name on my desk, your desk will still be known as the “{{Recognition Name}} Desk” for the agreed-upon time period. If the program is ever discontinued, I will post the news on this web page. I strongly suggest that you visit this web page to view the current status of the program.
    6. After you’ve benefitred from your sponsorship, you can resell the NFT to pass on the rights to another person. A portion of every sale will benefit the Donor Participation Project.

    Value proposition

    This naming opportunity may be especially valuable to you right now if you:

    • Believe strongly in the mission of the Donor Participation Project and want to support it. Every NFT purchase supports the Donor Participation Project.
    • Believe that the increasing awareness and reach of the Donor Participation Project (0 to 1,000+ DPP members and doubled number of LinkedIn followers in year 1; accepted in LinkedIn Creator Accelerator; planning first conference in the Spring of 2022) will make these sponsorship rights more valuable in the future. In this case, the rational behavior is to purchase the NFT right now, at any price.
    • Operate a business that would benefit from reaching the Donor Participation Project’s audience of thought leaders in nonprofit fundraising.
    • Have some cryptocurrency, already own too many make-believe sneakers or gorillas, and want some recognition of your accomplishments in the real world.

    Categories
    Donor Participation Project

    Starting from the End: Purdue’s Approach to Transformational Gifts (3/2/2022)

    This session has passed. Join the Donor Participation Project to get access to our resource library with session recordings, member chat, and other benefits.

    The Purdue Optimizes Development Support (PODS) concept is designed to optimize operational support with an end goal of maximizing our revenue generating potential at Purdue. Through the PODS, the Purdue for Life Foundation is creating a culture of shared purposes and responsibilities, while acknowledging the independencies that produce fundraising success.

    Join John Dinkens, Michele Miller, and Amber Turner in a discussion about the A (acquisition), B (building), C’s (customization)—and D (data-driven decisions)—and how they use them within and across their departments and to effectively collaborate and increase Purdue’s ability to raise money.

    About: The Donor Participation Project (DPP) convenes fundraising professionals who are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016). 

    We believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

    Discuss this Topic and Learn with Your Colleagues During our March 2 Lunch Analysis

    • This event will take place over Zoom.
    • The session will be recorded and accessible post-event for DPP members only.
    Categories
    Donor Participation Project

    New Marketing Realities for Nonprofits with Mark Schaefer (2/16/22)

    This session has passed. Join the Donor Participation Project to get access to our resource library with session recordings, member chat, and other benefits.

    We are privileged to welcome Mark Schaefer as the facilitator for this month’s Lunch Analysis.

    Mark is a globally-recognized author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organizational development, holds seven patents, and is a faculty member of the graduate studies program at Rutgers University.

    He is the best-selling author of nine popular books including the
    very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top-rated publications in the marketing field. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, The U.S. Air Force, and the UK Government. And he has appeared on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

    In this session, Mark will guide us through his research on where marketing is headed and how his findings in his books Cumulative Advantage and Marketing Rebellion apply to the nonprofit sector.

    About: The Donor Participation Project (DPP) convenes fundraising professionals who are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016). 

    We believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

    Discuss this Topic and Learn with Your Colleagues During our February 16 Lunch Analysis

    Sign Up

    Enter your email now to join any of our learning & discussion sessions and access past materials:

    Register for Event

    We will only use your email for information about the Donor Participation Project and will never share your information with anyone else. Consult our information-sharing practices.

    Categories
    Donor Participation Project

    Why People Give: Fundraising Recommendations from Behavioral Science by Russell James, Ph.D. (1/19/2022)

    This session has passed. DPP members can access a video recording, slides, and other materials shared by the presenter. We also hold a small group discussion the week after every presentation for further discussion and networking! Sign up here to get access.

    In this session we will review some findings from experimental research and see how this can apply to effective communications in fundraising.  Beyond just gleaning a few tips and tricks, we will discuss how these findings reflect underlying realities about the process of charitable decision making.

    Russell James, J.D., Ph.D., CFP® is a chaired professor in the Department of Personal Financial Planning at Texas Tech University where he directs the on-campus and online graduate program in Charitable Financial Planning (planned giving) and also teaches a graduate course in behavioral finance.  Prior to his academic career he worked in planned gifts fundraising and then major gifts fundraising for 11 years.

    About: The Donor Participation Project (DPP) convenes fundraising professionals who are concerned about the nationwide decline in donor participation (20 million US households lost between 2000-2016). 

    We believe this can be solved by changing our fundraising practices and want to learn from peers who are moving the participation needle.

    Discuss this Topic and Learn with Your Colleagues During our January 19 Lunch Analysis