Donor Participation ProjectThis whitepaper is about how annual giving needs to change to stay relevant.
Essentially, it says that you need to leverage technology to communicate and provide meaning to people in a more human way, not less.
I was somewhat inspired by jidoka or automation with a human touch.
Was privileged to talk about university fundraising in Spain at two prestigious institutions: Universidad Rey Juan Carlos and Cátedra UNESCO de Gestión y Política Universitaria.
Really enjoyed hearing Juan Salvador Pérez Villanueva explain the moves management process as el método del CASO:
Cultivar
Analizar
Solicitar
Ofrecer Reconocimiento
I have been thinking about this subject for years. I believe this whitepaper is a good first step toward understanding how fundraising is different, but still possible, in low-trust contexts.
