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Fundraisers: Up Your Email Game

A White Paper on Email use in Nonprofit Development and Advancement

10/23/2022 update: We added two additional sections on email deliverability and email automation. We also included information about our Donor Welcome Series service.

Email is an inexpensive and powerful communication tool but it must be used well.

In this 16-page white paper, I lay out a comprehensive guide to every aspect of email that I have found to impact fundraising results.

As a bonus, you’ll find an example of a Giving Day email sequence and schedule I have used effectively in different organizations. Feel free to copy!


Low-trust Donors

I have been thinking about this subject for years. I believe this whitepaper is a good first step toward understanding how fundraising is different, but still possible, in low-trust contexts.

Download Low-trust Donors whitepaper