A White Paper on Email use in Nonprofit Development and Advancement
Email is an inexpensive and powerful communication tool but it must be used well.
In this 16-page white paper, I lay out a comprehensive guide to every aspect of email that I have found to impact fundraising results.
As a bonus, you’ll find an example of a Giving Day email sequence and schedule I have used effectively in different organizations. Feel free to copy!
Download White Paper “Fundraisers: Up Your Email Game” [PDF]