Gamers are often stereotyped as teenagers sitting alone in their parents’ basement. But the gaming audience is far more diverse than this myth suggests. Nonprofits looking to tap into gaming for fundraising would do well to understand the truth about gamers.
According to experts Diego Shiferker and Dan Long, the average gamer is 33 years old. Gaming is also almost evenly split between males and females. Nearly two-thirds of adults between 18 to 54 years old play video games. This wider age range and diverse gender split demonstrate that gaming is popular across demographics.
Gaming is also highly social.
Contrary to popular belief, 65% of gamers play with others, and 40% have built friendships with people they met through gaming. With many people using gaming as a way to stay connected, nonprofits can leverage this social aspect to build community and fundraising potential.
However, the size of a gamer’s following does not directly correlate with their fundraising impact or ability to build community. Bigger gaming influencers do not necessarily mean bigger donations or a more engaged base. What matters most is a gamer’s passion for and personal connection to the cause. Gamers who have benefited from a nonprofit’s work or mission are well-positioned to authentically engage their base.
For nonprofits looking to get into gaming, do not make assumptions about the audience. Take time to understand gamers and find those who care deeply about your cause.
Build real relationships and community, not just follower numbers. By debunking myths about gamers, nonprofits can set realistic expectations and find meaningful partnerships within the gaming world. Gaming may be a powerful tool for connection and change if you reach the right audiences for the right reasons.
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