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Emotion-Based Fundraising May Not Work In the Long Run

This article is not about fundraising and yet it answers some good fundraising questions.

An article on on why behaviors based on emotions do not last.

Why giving days and other giving events work and why they sometimes struggle to retain the new donors they generate.

Why the design of your gift form (online or paper) is more important than you think.

Why we should think about defaulting to monthly giving.

Why we should consider the global effect on fundraising capacity of our decisions, not just how many dollars the next letter will raise.

Recommended read.