Constituents with emails on file exhibit higher participation rates, improved retention, and increased gift amounts.
An interesting finding from data analysis is the link between having a solicitable email and larger average donations.
Creative Engagement Tactics
Expanding your email list requires a strategic approach. Here are 17 innovative strategies to consider:
- Surveys: Use them to gain insight while making constituents feel valued.
- Quizzes: Design interactive quizzes centered around your area of expertise to pique interest.
- Events: Utilize both online and offline events for email sign-ups.
- Ambassador Programs: Empower volunteers to refer others, expanding your reach.
- Petitions: Rally your audience around a cause while gathering emails.
- Email Newsletters: Maintain a dedicated sign-up page for each of your newsletters.
- Content Offers: Produce valuable content and ask for emails in exchange.
Optimized Website Features
- Pop-Ups: Use pop-ups wisely on your nonprofit website.
- Calls-to-Action: Strategically place these in your website’s header and footer.
- Interactive Material: Develop engaging resources related to your field.
- Community Content: Allow your constituents to share their own content on your platform. Think of oral histories, messages of encouragement to beneficiaries, etc.
- Contests: Organize contests related to your mission.
- Call-ins: Seize every incoming phone call to your nonprofit as an opportunity to request an email.
- Social Media Posts: Leverage social media to promote your content and campaigns.
- Cross-promotion: Collaborate with non-competing nonprofits to highlight your content offers in their newsletters.
- Paid Social Media Ads: Use paid ads to promote your initiatives.
Memories to Share
- Photo Galleries: Share images from recent events with attendees, ask for an email address to get access.
Equipped with a compelling case for support and inviting writing, these strategies can effectively grow your constituent email base.
Remember, without something interesting and valuable to share, it’s hard to be heard!