I’ve been pondering this thought all day today, but has anyone in the fundraising industry ever tried sending gift stewardship communications (e.g. impact reports or gift fund reports) to their non-donor population? I understand why it is important that we send these types of communications to active donors, but those are people who already showed their trust in our organization. Would a report showcasing how we were good stewards of donor contributions help to convince a nondonor to donate?

DataSeeker Answered question November 21, 2022