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Age append methods to share? Trying to get maximum coverage

Question

Age append methods to share? Trying to get maximum coverage

Let’s assume your donor file only has a small number of self-reported ages. Considering that most age data vendors only seem to have a 40-70% match rate, does anyone have a workaround? Do any of you send out your data to different vendors at once?

Let’s assume surveys aren’t really on the table.

I’d be interested in any strategies folks can share.

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Some ideas: if you’re in a school setting, do you have graduation date? You could make some guesses based off of that.

Another strategy is to drive segmentation based on behaviors that you believe correlate with certain age ranges. I.e. if you have a “retiree night” or a “under 25 young professionals meeting” and have something like Hubspot or ActiveCampaign where you can track the user behavior and tag their profile when they click through an email or register then you at least have an informed guess.

mcmahon.andrew.jonathan Posted new comment October 4, 2022

Thank you! Unfortunately, I’m not at a school so it’s a bit of a challenge.