Donor Touchpoints & Ratios
Does anyone have research or best practices around what counts as a donor touchpoint and the ratio of touchpoints between asks?
For context, I work in higher ed and am trying to communicate with senior leadership what counts as a donor touchpoint vs what institutional marketing is.
At previous institutions, our goal was 7 donor-focused touchpoints between asks.
This webinar has good information and research on the topic. Specifically, on the difference between an email newsletter and human touchpoints.
developerp Answered question April 30, 2023