Does anyone have research or best practices around what counts as a donor touchpoint and the ratio of touchpoints between asks?
For context, I work in higher ed and am trying to communicate with senior leadership what counts as a donor touchpoint vs what institutional marketing is.
At previous institutions, our goal was 7 donor-focused touchpoints between asks.
kate_bissinger Answered question May 12, 2023
This webinar has good information and research on the topic. Specifically, on the difference between an email newsletter and human touchpoints.
https://askgenius.com/fundraising-email-strategies/
developerp Answered question April 30, 2023